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Web Survey Bibliography

Title Online it's still the customer, stupid
Source Inter@ctive Week, 6, 11, pp. 22
Year 1999
Database EBSCOhost
Access date 22.07.2004
Abstract Comments on the need for manufacturers and service providers to use the Internet to tailor their products to the needs of their customers. Benefits of customer service feedback, online focus groups, online surveys, virtual customer councils and virtual users groups; Significance of product-centered management.
Access/Direct link EBSCOhost (full text)
Year of publication1999
Bibliographic typeMagazine article
Print

Web survey bibliography - Marketing/business (336)

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